Why you need a Facebook Ads Consultant
1.8+ Billion
Active Facebook users each month*
40+ Minutes
The average time a person spends on Facebook daily*
52%
Of consumers online and offline purchases are influenced by Facebook*
Businesses need to advertise where people's attention and time is spent most. Customers no longer look to billboards or read ads in newspapers and magazines to find out what to buy or who to buy it from. They're on their computers and smartphones scrolling through their social media accounts checking out what their friends like and what's popular in their newsfeeds.
Gone are the days where posting to your Facebook page is enough. With so much in everyone's newsfeed your business needs something that stands out against the rest. Facebook advertising allows businesses to reach the right people, capture their attention and drive results by putting your business at the fingertips.
That's where we come in. As a Facebook Ads Consultant, we providing small to medium sized businesses with a Facebook advertising strategy, creating end-to-end marketing solutions that align with your business’ goals. We start with your goals, we focus on targeting the right potential new customers, & we build ads that those people want to see. We're the experts in maximizing how to use your advertising dollars to drive real results rather than fluffed up stats.
Setting your objective with Facebook Ads
Setting your objective by understanding what you want the user to do when they see your ad on Facebook is the first step to a successful Facebook ad. We work with our clients to set the objective that aligns with their business goal. Each campaign strategy starts with one of three main objectives:
OBJECTIVES
Awareness: Reach people more likely to pay attention to your ads and increase awareness for your business.
Consideration: Drive interaction with your business by sending more people to your website, react to a call to action, and generate leads.
Conversion: Encourages people to valuable actions such as make a purchase or use your product or service.
Getting your Facebook ads in front of the right people
Facebook has close to two billion users, so it's important to the success of your ads to target people who are interested in your product or service. Once we know your objective and get to your business we narrow in on a segment of Facebook users that we are most likely to be interested in your business.
Targeting
Demographic: Using all the information users provide, we can target potential customers using their location, ages gender, as well as education, income, relationship status and much, much more.
Interests & Behavior: Users love the Like button. We can tap into user behavior and interested to predict if they would be interested in your product or service.
Connections: Targeting those who have come in contact with your business previously can be a fantastic way to drive new customers. Whether they've liked your page, visited your website or even given you their email before, getting your ad in front of this user often drives higher engagement and an increase in a first purchase.
Choosing the right Facebook ad type
Knowing what ad to choose based on your objective and target audience is what makes us great at our job. There are over 20 types of ads available on Facebook and the type of ad chosen should align perfectly with your objective and target groups to maximize results. We customize every campaign for our clients because no two businesses are the same.
Click to Website: PHOTO & VIDEO
These ads help grow your website traffic by allowing people to easily click through on the singular image.
Click to Website: PHOTO & VIDEO CAROUSEL
These ads help grow your website traffic by allowing people to easily click through to your website with multiple images in the ad.
DYNAMIC PRODUCT (DPA)
Facebook dynamic product ads promote products to people who have expressed interest (viewed product, abandoned cart, purchase) on your website store.
PAGE LIKES
Want to grow page "likes" on Facebook? This ad will help with its visible call to action for users to immediately "like" your page.
VIDEO VIEWS
Have a video you want more people to watch? These ads will help get your video in front of more people to watch and increase views.
Interested in Working Together?
We would love to talk about your business' goals and find out how we can help. We offer monthly managed end-to-end marketing solutions for Facebook advertising and all other social media platforms. Check out our Services page to learn more about what we offer or Contact Us to schedule your free 30 minute consultation call.
*Facebook **Pew Research Center