Posts tagged Facebook Advertising Consultant
How to Create & Maximize the Facebook Pixel

The Facebook Pixel is the foundation of Facebook's advertising engine and a necessary component to successfully advertise on the platform. One of the most important things to understand is what is the Facebook Pixel and why is it important? Whether you are currently running ads on Facebook or not, you should have the pixel installed on your website in order to start collect a great depth of information about your customers. 

It's important to have customer data on hand to learn about your audience's behavior to make more informed decisions.  Additionally, when you do begin to advertise on Facebook you will have collected a history of your customers' behavior to create better, more successful campaigns.   

Understand the Why and How of the Facebook Pixel:

  • Creating and installing your Facebook Pixel

  • How to install  a pixel on a Squarespace website

  • The Facebook Pixel Helper

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Why you need an Instagram Ads Consultant

One of the main things to keep in mind when building the strategy with your Instagram ads consultant is the user behavior.  It's completely different than other social platforms like Facebook or Twitter since it's designed for a 100% mobile viewing experience.  The user is viewing your content in a different environment since their smartphone can be accessed anywhere at any time.

Instagram is becoming one of the fastest growing platforms for advertisers as organic reach continues to dwindle. The 2017 Global Social Media Research Summary found that Instagram was the second most engaged with social media platform, behind Facebook, with over 600 million active users each month. With those kinds of numbers your ideal customer is likely using this social platform on a regular basis. 

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Why you need a Facebook Ads Consultant

As a Facebook Ads Consultant, we providing small to medium sized businesses with a Facebook advertising strategy, creating end-to-end marketing solutions that align with your business’ goals.  We start with your goals, we focus on targeting the right potential new customers, & we build ads that those people want to see. We're the experts in maximizing how to use your advertising dollars to drive real results rather than fluffed up stats.

Businesses need to advertise where people's attention and time is spent most. Customers no longer look to billboards or read ads in newspapers and magazines to find out what to buy or who to buy it from.  They're on their computers and smartphones scrolling through their social media accounts checking out what their friends like and what's popular in their newsfeeds.  

Gone are the days where posting to your Facebook page is enough. With so much in everyone's newsfeed your business needs something that stands out against the rest. Facebook advertising allows businesses to reach the right people, capture their attention and drive results by putting your business at the fingertips.  

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