Digital Marketing Consultant
 
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OVERVIEW

Jigsaw Massage is an eCommerce brand in the health and wellness industry.  The brand aims to bring affordable, professional recovery to everyone with their professionally designed massage devices and adapters.

Black Cat Media helped Jigsaw Massage with a strategy that would introduce new people to the brand and highlight the unique product offered by Jigsaw Massage. The health and wellness industry is very competitive and requires brands to stand out in the crowded space. With a goal to grow sales volume, while maintaining a healthy return on ad spend, we focused our efforts on Facebook, Instagram, and Google to maximize performance.


STRATEGY

We executed a multi-touch strategy with potential customers across platforms during the buying process.  The strategy allowed us to introduce the brand to many new customers, keeping the brand top of mind utilizing remarketing efforts and highlighted different key brand massages to improve the likelihood of purchase.  Additionally, the strategy was optimized for mobile devices, given over 70% of impression share and purchases are being made from mobile devices.

Facebook and Instagram were the prospecting platforms used to find potential new customers.  We utilized both interest and lookalike audiences as they allowed us to efficiently reach new people while also providing the most robust persona data for a new to market brand. Our sequential remarketing strategy focused on people who had recently viewed products, abandoned cart, and visited any remaining pages.


RESULTS

Jigsaw Massage saw a significant increase in purchase volume and return on ad spend through the multi-touch mobile-first strategy.  The brand was able to increase their marketing efforts and scale their business at a much faster rate as a result.

This strategy has achieved:

  • 126% increase in return on ad spend

  • 33% decrease in cost per acquisition

  • 71% increase in MoM purchases

Robbins Rehabilitation West Case Study
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OVERVIEW

Robbins Rehabilitation is a privately owned physical therapy practice helping treat patients with a variety of injuries, focused on chronic pain reduction. The practice has been servicing the Lehigh Valley region of Pennsylvania for 15 years and has been the recipient of countless awards in their community.

The primary goal was to acquire new patients. With the addition of a fifth location, the practice could support additional patients each month. We set our goal to drive leads to their site, as this is their number one way of converting new patients.


STRATEGY

With a clear goal of driving leads to the practice's website, we built a strategy to reach potential new patients within a 15-mile radius of their clinics, composed of a demographic aged 35 and older.

With our target audience set, we optimized their website and landing page to improve lead collection. This optimization focused on improving page content by including a short video clip of their Pain Reduction Series and workshops rather than static photos, providing potential new-patients with a clear understanding of how Robbins Rehabilitation could help ease their pain.

After narrowing down the correct age demographic, we A/B tested various campaign objectives and ad units to find the lowest cost per lead.  Over the next few weeks we slowly increase the daily budget to reach more people and collect leads.  

Additionally, we used Facebook & Instagram remarketing ads for the business to reach past website visitors to stay top of mind during the research phase and eventually signup up for their first appointment.


RESULTS

Robbins Rehabilitation enjoyed significant growth from its social media advertising campaigns. Not only did sales increases as a result of the leads, brand awareness also rose among its desired demographic in their town.  

The business has achieved some great results:

  • 32 new leads per month

  • 3x more leads than print advertising

  • 162% increase in website traffic

PLATFORMS

  • Website

  • Landing Pages

  • Facebook

  • Instagram

AD UNIT TYPES

  • Images ads

  • Carousel ads

  • Lead ads

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OVERVIEW

Maple Creek is a members-only, 18-hole golf course and country club in Indianapolis, IN dedicated to offering its members an exceptional experience each time they walk through their doors.

They asked us to help them develop and execute a strategy that would help acquire new members.  As a private country club, Maple Creek depends on golf memberships to operate and make improvements to the club.  With a goal to acquire new members, we focused our social media strategy to drive people to a landing page collecting leads that the club's Membership Director could follow-up on.


STRATEGY

As a local business we built a strategy to reach potential new members within a 10-mile radius of the golf course, composed of a demographic aged 28 and older, interested in golf, with an income level that is inline with the club’s current membership.  Next, we designed carousel and lead ad units to help properly showcase the club’s offerings, along with capture leads seamless from the Facebook newsfeed.  

With our target audience and ad units set, we optimized their website and landing page to improve lead collection. This optimization focused on improving page content by adding additional content to educate the visitor on golf memberships, utilizing social proof and awards to build trust.  We also deployed a website exit intent pop-up to capture interested visitors contact information who are interested in learning more about membership opportunities.

We understand that our jobs as marketers isn’t complete after the initial campaign goes live.  We continually tested various targeting segments, images, copy and ad units of the campaign to improve performance.  The learnings from the tests helped us refine the strategy over time to help improve the overall cost per lead.


PLATFORMS

  • Website

  • Landing Pages

  • Facebook

  • Instagram

AD UNIT TYPES

  • Carousel ads

  • Lead ads

RESULTS

Maple Creek saw an increase in business by advertising on social media and improving their website experience for collecting leads.  Not only did memberships increase as a result of the new leads, but more of the desired demographic in their community are now aware of the golf course. 

The business has achieved some great results:

  • 22x return on ad spend

  • 2x increase in monthly leads

  • 120% increase in website traffic