Digital Marketing Consultant
 
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OVERVIEW

Jigsaw Massage is an eCommerce brand in the health and wellness industry.  The brand aims to bring affordable, professional recovery to everyone with their professionally designed massage devices and adapters.

Black Cat Media helped Jigsaw Massage with a strategy that would introduce new people to the brand and highlight the unique product offered by Jigsaw Massage. The health and wellness industry is very competitive and requires brands to stand out in the crowded space. With a goal to grow sales volume, while maintaining a healthy return on ad spend, we focused our efforts on Facebook, Instagram, and Google to maximize performance.


STRATEGY

We executed a multi-touch strategy with potential customers across platforms during the buying process.  The strategy allowed us to introduce the brand to many new customers, keeping the brand top of mind utilizing remarketing efforts and highlighted different key brand massages to improve the likelihood of purchase.  Additionally, the strategy was optimized for mobile devices, given over 70% of impression share and purchases are being made from mobile devices.

Facebook and Instagram were the prospecting platforms used to find potential new customers.  We utilized both interest and lookalike audiences as they allowed us to efficiently reach new people while also providing the most robust persona data for a new to market brand. Our sequential remarketing strategy focused on people who had recently viewed products, abandoned cart, and visited any remaining pages.


RESULTS

Jigsaw Massage saw a significant increase in purchase volume and return on ad spend through the multi-touch mobile-first strategy.  The brand was able to increase their marketing efforts and scale their business at a much faster rate as a result.

This strategy has achieved:

  • 126% increase in return on ad spend

  • 33% decrease in cost per acquisition

  • 71% increase in MoM purchases

 
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OVERVIEW

Geologie is an eCommerce men's skincare subscription brand in the cosmetics industry.  The brand brings together the expertise of renowned dermatologists and cosmetic chemists in order to bring science-based and personalized skincare for men each month.

Black Cat Media helped launch Geologie with a strategy that would introduce the correct people to the brand and highlight the quality and value of the monthly subscription. The cosmetic industry is starting to be more crowded online with the male demographic and requires brands to position themselves correctly for the audience. With a goal to grow subscription volume, while maintaining a low customer acquisition cost, we focused our efforts on Facebook, Instagram, and Google to maximize performance.


STRATEGY

We executed a strategy that relied on Facebook and Instagram advertising to prospecting and remarket to new customers. These platforms helped us communicate the Geologie story with various messages through the marketing funnel. Additionally, the platforms helped us keep ad and acquisition costs lower in the first 2-3 months while we collected more first-party data on the Facebook pixel to benefit both our prospecting and remarketing audiences.

Facebook and Instagram ads were often the first touchpoints with the brand as some people would jump to Google apart of their research and learn more about Geologie. That's where we executed a broad range of Google search branded ads to provide better customer experiences, ensure the correct destination for people appeared and rank higher than competitors.


RESULTS

Geologie saw a steady increase in subscription purchases while improving their overall customer acquisition costs. The combination of the two metrics was critical as the brand decreased customer churn which helped increase the lifetime value of each new customer.

This strategy overtime has achieved:

  • 24% increase in subscription purchases

  • 19% decrease in cost acquisition cost

  • 38% increase in website visitors

Robbins Rehabilitation West Case Study
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OVERVIEW

Robbins Rehabilitation is a privately owned physical therapy practice helping treat patients with a variety of injuries, focused on chronic pain reduction. The practice has been servicing the Lehigh Valley region of Pennsylvania for 15 years and has been the recipient of countless awards in their community.

The primary goal was to acquire new patients. With the addition of a fifth location, the practice could support additional patients each month. We set our goal to drive leads to their site, as this is their number one way of converting new patients.


STRATEGY

With a clear goal of driving leads to the practice's website, we built a strategy to reach potential new patients within a 15-mile radius of their clinics, composed of a demographic aged 35 and older.

With our target audience set, we optimized their website and landing page to improve lead collection. This optimization focused on improving page content by including a short video clip of their Pain Reduction Series and workshops rather than static photos, providing potential new-patients with a clear understanding of how Robbins Rehabilitation could help ease their pain.

After narrowing down the correct age demographic, we A/B tested various campaign objectives and ad units to find the lowest cost per lead.  Over the next few weeks we slowly increase the daily budget to reach more people and collect leads.  

Additionally, we used Facebook & Instagram remarketing ads for the business to reach past website visitors to stay top of mind during the research phase and eventually signup up for their first appointment.


RESULTS

Robbins Rehabilitation enjoyed significant growth from its social media advertising campaigns. Not only did sales increases as a result of the leads, brand awareness also rose among its desired demographic in their town.  

The business has achieved some great results:

  • 32 new leads per month

  • 3x more leads than print advertising

  • 162% increase in website traffic

PLATFORMS

  • Website

  • Landing Pages

  • Facebook

  • Instagram

AD UNIT TYPES

  • Images ads

  • Carousel ads

  • Lead ads