How Facebook’s Transparency Updates Will Change How You Advertise

If you've turned on a TV or picked up a newspaper in the past 6 months you've no doubt seen a headline about Facebook Transparency. In the wake of the 2016 Elections and the Cambridge Analytica scandal, everyone is talking about what Facebook is doing to tell its users why it's seeing an ad. We LOVE transparency at Black Cat, it's a tenet we built our business on, but we've also been receiving a lot of questions about how this will impact advertising for brands who aren't trying to influence elections. We rounded up the most common questions we've heard and answered them for you. 

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How to Create & Maximize the Facebook Pixel

The Facebook Pixel is the foundation of Facebook's advertising engine and a necessary component to successfully advertise on the platform. One of the most important things to understand is what is the Facebook Pixel and why is it important? Whether you are currently running ads on Facebook or not, you should have the pixel installed on your website in order to start collect a great depth of information about your customers. 

It's important to have customer data on hand to learn about your audience's behavior to make more informed decisions.  Additionally, when you do begin to advertise on Facebook you will have collected a history of your customers' behavior to create better, more successful campaigns.   

Understand the Why and How of the Facebook Pixel:

  • Creating and installing your Facebook Pixel

  • How to install  a pixel on a Squarespace website

  • The Facebook Pixel Helper

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Understanding & Using Facebook Remarketing to Meet your Goals

Facebook remarketing is one of the most powerful tools a brand can utilize when advertising. On average, the over 1.8 billion Facebook users access their profile eight times per day. Beyond use and reach, Facebook also has more than 25 different attributes that can be used to identify and target the right customer based on their previous interactions with your brand. 

Most websites rely on cookie data to reach people when remarketing to them, however, the problem with cookie-based remarketing is it’s not always accurate. If you have multiple people sharing a computer or someone is moving between devise, you could be wasting your budget on the wrong person who didn’t originally interact with your brand or miss out on those who have but moved to a new device. 

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Why you need an Instagram Ads Consultant

One of the main things to keep in mind when building the strategy with your Instagram ads consultant is the user behavior.  It's completely different than other social platforms like Facebook or Twitter since it's designed for a 100% mobile viewing experience.  The user is viewing your content in a different environment since their smartphone can be accessed anywhere at any time.

Instagram is becoming one of the fastest growing platforms for advertisers as organic reach continues to dwindle. The 2017 Global Social Media Research Summary found that Instagram was the second most engaged with social media platform, behind Facebook, with over 600 million active users each month. With those kinds of numbers your ideal customer is likely using this social platform on a regular basis. 

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Finding the Best Facebook Advertising Agency for Your Company

Knowing you need to be advertising on Facebook but not knowing where to start can be frustrating. You may be asking yourself, "Where do I find the best Facebook advertising agency to help me boost my business?" and "What do I need an agency to do for my company once I do find one to help us?". These are probably the two most common questions business' are asking themselves today. As you begin to start your search to hire an outside company to help you, there are three main areas to consider in making the right choice, capabilities, cost, and structure.  

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Dental Practice Advertising with Social Media

Creating a strategic dental practice advertising plan can be complex and for many overwhelming. Choosing the right platforms, setting the right objectives, and understanding how to choose the best custom audience will set your ads apart from your competition. Social media users are going to see ads. Now, how do you get them to see yours.

According to Deloitte's 2015 Global Mobile Consumer Survey*, approximately 78% of the nearly 50,000 respondents owning smartphones said they checked social media networks within 15 minutes of waking up. And in their 2016 Survey, they found that smartphone owners still ranked shopping as the No. 1 activity while using their phone, with 93% of respondents reporting they fall into this bucket*

So why does this matter if you're a dentist? Advertising reaches new patients that otherwise may never know you exists and the key to advertising is to go where the people are. People are telling us they're on their phones and engaging with their various social media accounts. 

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Why you need a Facebook Ads Consultant

As a Facebook Ads Consultant, we providing small to medium sized businesses with a Facebook advertising strategy, creating end-to-end marketing solutions that align with your business’ goals.  We start with your goals, we focus on targeting the right potential new customers, & we build ads that those people want to see. We're the experts in maximizing how to use your advertising dollars to drive real results rather than fluffed up stats.

Businesses need to advertise where people's attention and time is spent most. Customers no longer look to billboards or read ads in newspapers and magazines to find out what to buy or who to buy it from.  They're on their computers and smartphones scrolling through their social media accounts checking out what their friends like and what's popular in their newsfeeds.  

Gone are the days where posting to your Facebook page is enough. With so much in everyone's newsfeed your business needs something that stands out against the rest. Facebook advertising allows businesses to reach the right people, capture their attention and drive results by putting your business at the fingertips.  

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