One of the main things to keep in mind when building the strategy with your Instagram ads consultant is the user behavior.  It's completely different than other social platforms like Facebook or Twitter since it's designed for a 100% mobile viewing experience.  The user is viewing your content in a different environment since their smartphone can be accessed anywhere at any time.

Instagram is becoming one of the fastest growing platforms for advertisers as organic reach continues to dwindle. The 2017 Global Social Media Research Summary found that Instagram was the second most engaged with social media platform, behind Facebook, with over 600 million active users each month. With those kinds of numbers your ideal customer is likely using this social platform on a regular basis. 

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