How Facebook’s Transparency Updates Will Change How You Advertise

If you've turned on a TV or picked up a newspaper in the past 6 months you've no doubt seen a headline about Facebook Transparency. In the wake of the 2016 Elections and the Cambridge Analytica scandal, everyone is talking about what Facebook is doing to tell its users why it's seeing an ad. We LOVE transparency at Black Cat, it's a tenet we built our business on, but we've also been receiving a lot of questions about how this will impact advertising for brands who aren't trying to influence elections. We rounded up the most common questions we've heard and answered them for you.

Facebook AdvertisingBlack Cat MediaAugust 29, 2018Facebook Transparency, Facebook Advertisng, Facebook Marketing, Facebook Retargeting, Facebook Ads AgencyComment