If you've turned on a TV or picked up a newspaper in the past 6 months you've no doubt seen a headline about Facebook Transparency. In the wake of the 2016 Elections and the Cambridge Analytica scandal, everyone is talking about what Facebook is doing to tell its users why it's seeing an ad. We LOVE transparency at Black Cat, it's a tenet we built our business on, but we've also been receiving a lot of questions about how this will impact advertising for brands who aren't trying to influence elections. We rounded up the most common questions we've heard and answered them for you.
Read MoreThe Facebook Pixel is the foundation of Facebook's advertising engine and a necessary component to successfully advertise on the platform. One of the most important things to understand is what is the Facebook Pixel and why is it important? Whether you are currently running ads on Facebook or not, you should have the pixel installed on your website in order to start collect a great depth of information about your customers.
It's important to have customer data on hand to learn about your audience's behavior to make more informed decisions. Additionally, when you do begin to advertise on Facebook you will have collected a history of your customers' behavior to create better, more successful campaigns.
Understand the Why and How of the Facebook Pixel:
Creating and installing your Facebook Pixel
How to install a pixel on a Squarespace website
The Facebook Pixel Helper
Knowing you need to be advertising on Facebook but not knowing where to start can be frustrating. You may be asking yourself, "Where do I find the best Facebook advertising agency to help me boost my business?" and "What do I need an agency to do for my company once I do find one to help us?". These are probably the two most common questions business' are asking themselves today. As you begin to start your search to hire an outside company to help you, there are three main areas to consider in making the right choice, capabilities, cost, and structure.
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