Creating a strategic dental practice advertising plan can be complex and for many overwhelming. Choosing the right platforms, setting the right objectives, and understanding how to choose the best custom audience will set your ads apart from your competition. Social media users are going to see ads. Now, how do you get them to see yours.
According to Deloitte's 2015 Global Mobile Consumer Survey*, approximately 78% of the nearly 50,000 respondents owning smartphones said they checked social media networks within 15 minutes of waking up. And in their 2016 Survey, they found that smartphone owners still ranked shopping as the No. 1 activity while using their phone, with 93% of respondents reporting they fall into this bucket*.
So why does this matter if you're a dentist? Advertising reaches new patients that otherwise may never know you exists and the key to advertising is to go where the people are. People are telling us they're on their phones and engaging with their various social media accounts.Read More