Facebook remarketing is one of the most powerful tools a brand can utilize when advertising. On average, the over 1.8 billion Facebook users access their profile eight times per day. Beyond use and reach, Facebook also has more than 25 different attributes that can be used to identify and target the right customer based on their previous interactions with your brand.
Most websites rely on cookie data to reach people when remarketing to them, however, the problem with cookie-based remarketing is it’s not always accurate. If you have multiple people sharing a computer or someone is moving between devise, you could be wasting your budget on the wrong person who didn’t originally interact with your brand or miss out on those who have but moved to a new device.Read More