The Facebook Pixel is the foundation of Facebook's advertising engine and a necessary component to successfully advertise on the platform. One of the most important things to understand is what is the Facebook Pixel and why is it important? Whether you are currently running ads on Facebook or not, you should have the pixel installed on your website in order to start collect a great depth of information about your customers.
It's important to have customer data on hand to learn about your audience's behavior to make more informed decisions. Additionally, when you do begin to advertise on Facebook you will have collected a history of your customers' behavior to create better, more successful campaigns.
Understand the Why and How of the Facebook Pixel:
Creating and installing your Facebook Pixel
How to install a pixel on a Squarespace website
The Facebook Pixel Helper